Kigali, Rwanda
Curriculum
- 9 Sections
- 34 Lessons
- 8 Weeks
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- Week 1: Foundation of Digital MarketingStart your journey with an introduction to digital marketing, exploring its importance and the strategies that make online campaigns successful. Learn the fundamentals of market research and how to identify and understand your target audience to create focused and impactful marketing efforts. Additionally, gain a basic understanding of website development, including its role in digital marketing and how to optimize websites for visibility and user experience.5
- Week 2: Website Development EssentialsDive into the world of website development by learning to build professional websites using WordPress and other popular website builders. Gain hands-on experience in creating, designing, and optimizing a fully functional website tailored for digital marketing. Master the art of crafting high-converting landing pages that engage visitors and drive meaningful actions, setting the foundation for successful marketing campaigns.6
- Week 3: Search Engine Optimization (SEO)Unlock the secrets to improving your website's visibility on search engines with in-depth training on both on-page and off-page SEO techniques. Learn how to perform effective keyword research and optimize content to attract organic traffic. Discover powerful SEO tools and analytics platforms to track performance and refine strategies, ensuring your website ranks higher and reaches the right audience.5
- Week 4: Social Media MarketingDive into the dynamic world of social media marketing, exploring platforms like Facebook, Instagram, LinkedIn, and YouTube. Learn to create engaging content and develop effective management strategies to build your brand’s presence. Gain insights into analyzing social media performance, helping you optimize campaigns and drive meaningful results across various platforms.5
- Week 5: Google Ads & Pay per Click5
- Week 6: Email & Youtube MarketingLearn how to create compelling email campaigns that drive engagement and conversions. Explore strategies for leveraging YouTube as a powerful video marketing platform to boost brand visibility and reach. Additionally, discover techniques to build and grow subscriber lists, fostering a loyal audience and maximizing long-term engagement.6
- Week 7: Advanced Tools & AI in MarketingDive into advanced marketing tools with Google Tag Manager and Google Analytics to track and optimize performance. Explore AI solutions like ChatGPT to automate content creation and streamline marketing processes. Learn how to leverage data analysis techniques to refine campaigns, improve ROI, and drive better decision-making.5
- Week 8: Client Acquisition & Career PreparationMaster strategies for acquiring and retaining clients while building strong business relationships. Learn how to create a compelling professional portfolio that showcases your skills and expertise. Explore internship opportunities and receive career guidance to confidently step into the digital marketing job market and excel in your professional journey.3
- Capstone ProjectIn this project, students will apply everything they’ve learned throughout the course to create a comprehensive digital marketing plan for a real or hypothetical business. This plan will cover all essential aspects of digital marketing, including website development, SEO strategies, social media campaigns, Google Ads, email marketing, and content creation. The objective is to demonstrate strategic planning, creativity, and data-driven decision-making. This hands-on project will showcase your ability to develop integrated marketing strategies, optimize campaigns for ROI, and deliver actionable insights—preparing you for real-world challenges in digital marketing roles.1
Reading Material: Internship Opportunities and Career Guidance
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