Course Overview
Overview
CITO305: Complete Digital Marketing Course is a comprehensive program offered by NGE Institute, designed to equip participants with the knowledge and skills necessary to excel in the field of digital marketing. This course covers a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and digital analytics, providing participants with a holistic understanding of digital marketing strategies and tactics.
Course Description
In CITO305, participants will learn how to develop and implement digital marketing campaigns that drive traffic, engage audiences, and generate leads and sales. The course covers key concepts such as keyword research, on-page and off-page SEO techniques, social media strategy development, content creation and distribution, email campaign management, and performance tracking and optimization. Through a combination of lectures, practical exercises, case studies, and hands-on projects, students will gain practical experience in applying digital marketing principles to real-world scenarios.
Learning Outcomes
By the end of the course, participants will be able to:
- Understand the fundamental principles and concepts of digital marketing.
- Develop and implement digital marketing strategies tailored to specific business goals and objectives.
- Optimize websites for search engines to improve organic search visibility and rankings.
- Create engaging and shareable content across various digital channels to attract and retain audiences.
- Design and execute social media marketing campaigns that drive engagement and conversions.
- Plan and execute email marketing campaigns that nurture leads and drive sales.
- Launch and manage pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and Facebook Ads.
- Use digital analytics tools to track, measure, and optimize the performance of digital marketing campaigns.
Requirements
- Basic understanding of computer and internet usage
- Interest in learning about digital technologies and technology platforms
- No prior technical experience required (suitable for beginners)
- Access to a computer with internet connectivity for online components
- Commitment to participate in hands-on labs and projects
Features
- Covers essential digital technologies including cloud computing, AI, blockchain, IoT, and big data.
- Practical exercises and labs to reinforce theoretical concepts.
- Courses taught by experienced professionals and industry experts.
- Case studies and projects based on current industry practices.
- Available in online, in-person, and hybrid formats to suit different schedules.
Target audiences
- Aspiring IT Professionals
- Current IT Professionals
- Business and Technology Managers
- Entrepreneurs and Start-up Founders
- Students and Graduates
- Consultants and Analysts
- Anyone Interested in Technology
Curriculum
- 9 Sections
- 34 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Week 1: Foundation of Digital MarketingStart your journey with an introduction to digital marketing, exploring its importance and the strategies that make online campaigns successful. Learn the fundamentals of market research and how to identify and understand your target audience to create focused and impactful marketing efforts. Additionally, gain a basic understanding of website development, including its role in digital marketing and how to optimize websites for visibility and user experience.5
- Week 2: Website Development EssentialsDive into the world of website development by learning to build professional websites using WordPress and other popular website builders. Gain hands-on experience in creating, designing, and optimizing a fully functional website tailored for digital marketing. Master the art of crafting high-converting landing pages that engage visitors and drive meaningful actions, setting the foundation for successful marketing campaigns.6
- Week 3: Search Engine Optimization (SEO)Unlock the secrets to improving your website's visibility on search engines with in-depth training on both on-page and off-page SEO techniques. Learn how to perform effective keyword research and optimize content to attract organic traffic. Discover powerful SEO tools and analytics platforms to track performance and refine strategies, ensuring your website ranks higher and reaches the right audience.5
- Week 4: Social Media MarketingDive into the dynamic world of social media marketing, exploring platforms like Facebook, Instagram, LinkedIn, and YouTube. Learn to create engaging content and develop effective management strategies to build your brand’s presence. Gain insights into analyzing social media performance, helping you optimize campaigns and drive meaningful results across various platforms.5
- Week 5: Google Ads & Pay per Click5
- Week 6: Email & Youtube MarketingLearn how to create compelling email campaigns that drive engagement and conversions. Explore strategies for leveraging YouTube as a powerful video marketing platform to boost brand visibility and reach. Additionally, discover techniques to build and grow subscriber lists, fostering a loyal audience and maximizing long-term engagement.6
- Week 7: Advanced Tools & AI in MarketingDive into advanced marketing tools with Google Tag Manager and Google Analytics to track and optimize performance. Explore AI solutions like ChatGPT to automate content creation and streamline marketing processes. Learn how to leverage data analysis techniques to refine campaigns, improve ROI, and drive better decision-making.5
- Week 8: Client Acquisition & Career PreparationMaster strategies for acquiring and retaining clients while building strong business relationships. Learn how to create a compelling professional portfolio that showcases your skills and expertise. Explore internship opportunities and receive career guidance to confidently step into the digital marketing job market and excel in your professional journey.3
- Capstone ProjectIn this project, students will apply everything they’ve learned throughout the course to create a comprehensive digital marketing plan for a real or hypothetical business. This plan will cover all essential aspects of digital marketing, including website development, SEO strategies, social media campaigns, Google Ads, email marketing, and content creation. The objective is to demonstrate strategic planning, creativity, and data-driven decision-making. This hands-on project will showcase your ability to develop integrated marketing strategies, optimize campaigns for ROI, and deliver actionable insights—preparing you for real-world challenges in digital marketing roles.1
Instructor
